The dynamic team of scientists and product development experts at Lassonde Pappas collaborates with a core focus on advanced innovation, food science, quality, research and technology.

Contact your Lassonde Pappas sales representation or contact us to set up a tour to meet the scientists and people behind our great products at our state-of-the-art R&D facility.

Research & Development

Our dedicated R&D  team works diligently to bring high-quality products to our customers:

  • Unique development processes ensuring speed-to-market
  • Robust, multi-segment product portfolio
  • Over 200 on-trend and unique formulas developed annually
  • In-house sensory training & flavor solutions
  • 11,000+ square feet of dedicated R&D laboratories
Your Brand

Marketing/Category Insight

Lassonde Pappas is invaluable resource and partner for our customers’. Whatever the beverage need is our team is ready to develop premium value products and innovative – ahead-of-the-market solutions.

Our in-house marketing team is dedicated to support all of our customers with fresh, new ideas and on-point communication content for all marketing initiatives offering the following services:

Your Brand Product Communication

  • Input on label design, branding and product benefits
  • Point of sale materials
  • Website development


Product Story Development

  • Copy points
  • Articles for “consumer education” columns in circulars
  • Websites or social media outlets

Promotion Ideas & Guidance

  • Suggestions by item to help maximize return on your investments


Your Brand Label Development & Design

  • In-house cross-functional label development team
  • Regulatory requirement direction
  • Optimizing benefit statements
  • Brand architecture guidance
  • Recommendations for strengthening key communication on the principal display panel
  • Suggestions for “romance copy”
  • Overall design input include graphics, photography, & imagery

Category Insight

Helping our customers move from data overload to decision making is a key part of our marketing effort. With tools such as Nielsen® and IRI® syndicated and panel data, SPINS® information as well as proprietary research, we are able to:

  • Identify changing market trends
  • Pinpoint category strengths and weaknesses
  • Track emerging markets, packaging and flavors
  • Analyze market and account specific information to make assortment and merchandising recommendations


Please call 800-257-7019 Ext 7371
or email us at sales.us@lassonde.com for more information.