Lassonde Pappas & Company is the U.S. division of Lassonde Industries, the #1 Juice manufacturer in Canada. With offices in Carney’s Point, NJ and Port Washington, NY, Lassonde Pappas & Company manufactures, distributes and markets both Branded and Private Label beverages in the US marketplace. Our diverse portfolio includes brands such as Apple & Eve®, NorthLand®, and The Switch®. Additionally, we are a leading provider of Private Label Juices and Drinks.

POSITION SUMMARY

The Senior Associate Brand Manager reports to the Marketing Director and is based out of our Port Washington, NY location. This position is responsible for contributing to the achievement of brand and business goals by thoughtfully integrating product/packaging, pricing/profitability, and competitive/customer/category dynamics into planning and day-to-day management.

PRIMARY RESPONSIBILITIES (essential functions of the job) Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Responsibilities include:

• Lead Sales Analysis to evaluate business performance and trends and provide ad-hoc analysis of brands
• Conduct internal and external assessments of the category, competitors, customers, and market trends, to identify opportunities and inform strategies
• Manage and track budgets responsibly and on target, investing marketing dollars with a focus on optimizing ROI
• Collaborate with Director of Marketing in building and managing brand plans and creative and media strategies
• Leverage and partner with internal resources and external agencies in development and
• activation of integrated marketing plans and programs, with focus towards digital
• Help execute and track performance of marketing initiatives to deliver desired results and inform future decision making
• Drive New Product initiatives from concept development to launch/execution in collaboration with Director of Marketing and Sr. Manager of Commercialization
• Actively collaborate with sales team to provide support and help deliver objectives
• Performs other related duties as required and assigned.

EDUCATION AND EXPERIENCE

Minimum Required Qualifications

• BA/BS degree required, MBA preferred
• 1+ years of experience in brand management
• Experience in CPG industry required, Food & Beverage preferred

Required Competencies

• Passion for building brands and understanding consumers
• Comfortable with entrepreneurial environment and smaller company budget
• Strong analytical skills, presentation skills and creativity
• Experience with digital marketing (website, social, SEO/SEM)
• Detail oriented with excellent project management skills
• Strong interpersonal skills and comfort collaborating with team members/cross-functional partners in multiple locations.

• Results driven, adaptable and comfortable with dealing with ambiguity

This job description is not intended to contain a comprehensive list of the responsibilities that are required to successfully perform in this position. Other duties as assigned are part of every job description. The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals to perform the essential job functions.