Lassonde Pappas & Company is the U.S. division of Lassonde Industries, the #1 Juice manufacturer in Canada. With offices in Carney’s Point, NJ and Port Washington, NY, Lassonde Pappas & Company manufactures, distributes and markets both Branded and Private Label beverages in the US marketplace. Our diverse portfolio includes brands such as Apple & Eve®, NorthLand®, and The Switch®. Additionally, we are a leading provider of Private Label Juices and Drinks.

POSITION SUMMARY

The Brand Manager reports to the Marketing Director and is based out of our Port Washington, NY location. This manager will be responsible for delivering brand and business objectives via development and execution of strategic marketing plans. Additionally, the Brand Manager will be responsible for achievement of specific Channel objectives (e.g. Club).

PRIMARY RESPONSIBILITIES (essential functions of the job) Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Responsibilities include:

• Effectively and efficiently achieve brand performance targets via development and execution of strategic marketing plans and supporting initiatives
• Uncover growth opportunities (and inform strategies) by identifying and understanding evolving consumer needs, segmentation, and marketplace trends
• Aid in driving New Product initiatives from concept development to launch/execution, including P&L evaluation and forecasting size of business opportunity
• Actively partner with sales team to develop growth and innovation strategies for key customers. Specifically, the Brand Manager will evaluate/deliver on ad-hoc requests for new products and programs, develop/contribute to selling presentations for category reviews, contend with competitive threats, etc.
• Lead internal cross functional teams and external agencies in development and activation of plans/programs
• Evaluate business performance and trends and provide ad-hoc analysis of brands, including the tracking of new item results and recommending actions as appropriate
• Utilize strong analytic skills to leverage data across multiple sources to become an expert in the category, and bring rigor in translating data into insights and action
• Coach ABM in management and tracking of budgets, serve as mentor and resource for Consumer Relations department
• Performs other related duties as required and assigned.

EDUCATION AND EXPERIENCE

Minimum Required Qualifications

• BA/BS degree required, MBA strongly preferred
• 3+ years of experience in brand management
• Experience in CPG industry required, Food & Beverage preferred

Required Competencies

• Passion for building brands and businesses
• Keen desire and curiosity to uncover/understand consumer insights and satisfy their needs
• Strong leadership skills and ability to spearhead initiatives with a cross-functional team
• Demonstrates initiative, goal oriented and focused on results
• Experience with digital marketing (website, social, SEO/SEM)
• Strong analytical skills, presentation skills and creativity
• Ability to turn analysis and insights into winning strategies
• Detail oriented with excellent project management skills
• Adaptable and able to deal with ambiguity and change
• Comfortable with entrepreneurial environment and smaller company budgets
• Strong interpersonal skills and comfort collaborating with team members/cross-functional partners in multiple locations.

SUPERVISORY RESPONSIBILITIES

• Planning, monitoring, and assessing job results; coaching, and counseling employees; developing, coordinating, and enforcing systems, procedures, and productivity standards.

This job description is not intended to contain a comprehensive list of the responsibilities that are required to successfully perform in this position. Other duties as assigned are part of every job description. The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals to perform the essential job functions