The dynamic team of scientists and product development experts at Lassonde Pappas collaborates with a core focus on advanced innovation, food science, quality, research and technology.

Contact your Lassonde Pappas sales representation or contact us to set up a tour to meet the scientists and people behind our great products at our state-of-the-art R&D facility.

Research & Development

Our dedicated R&D  team works diligently to bring high-quality products to our customers:

  • Unique development processes ensuring speed-to-market
  • Robust, multi-segment product portfolio
  • Over 200 on-trend and unique formulas developed annually
  • In-house sensory training & flavor solutions
  • 11,000+ square feet of dedicated R&D laboratories
Juice Bottles
Your Brand

Marketing/Category Insight

Lassonde Pappas has a passion for private brands and can be an invaluable resource and partner for our customers’. Whatever the beverage need is our team is ready to develop premium value products and innovative – ahead-of-the-market solutions.

Our in-house marketing team is dedicated to support all of our customers with fresh, new ideas and on-point communication content for all marketing initiatives offering the following services:

Your Brand Product Communication
  • Input on label design, branding and product benefits
  • Point of sale materials
  • Website development
Product Story Development
  • Copy points
  • Articles for “consumer education” columns in circulars
  • Websites or social media outlets
Promotion Ideas & Guidance
  • Suggestions by item to help maximize return on your investments

Your Brand Label Development & Design
  • In-house cross-functional label development team
  • Regulatory requirement direction
  • Optimizing benefit statements
  • Brand architecture guidance
  • Recommendations for strengthening key communication on the principal display panel
  • Suggestions for “romance copy”
  • Overall design input include graphics, photography, & imagery

Category Insight

Helping our customers move from data overload to decision making is a key part of our marketing effort. With tools such as Nielsen® and IRI® syndicated and panel data, SPINS® information as well as proprietary research, we are able to:

  • Identify changing market trends
  • Pinpoint category strengths and weaknesses
  • Track emerging markets, packaging and flavors
  • Analyze market and account specific information to make assortment and merchandising recommendations

Please call 800-257-7019 Ext 7371 or email us for more information.